Many companies are beginning to understand that video is a necessary component of a strong website. With the cost of professional video production within reach for most businesses, there is a desire to push video content to the homepage of the site in an attempt to hook visitors.
So what do you produce for content? An advertisement? A greeting? A behind- the-scenes tour?
According to Jody Matheson, the Production Manager at Daily Web TV, video integrated on a corporate website is a great way to create a relationship between a business and a potential customer.
“You need to create the relationship that you are the expert. You have information that you can share with the public.”
By creating a video that shows you as an expert in your field, you can provide inherent value to a current or potential customer. You are showing that person that you are the expert in your field; you are the go-to person in your industry.