Do you ever think you spend far too much time teaching people about your products and far too little time selling to them? If you answered yes then don’t worry, you have lots of company.
Pareto’s Law tells us that you are part of the whopping 80% that are teaching too much when you really want to be over with the 20% that are doing the selling. After all, they are having all the fun. What you need is a good dose of Content Marketing.
Simply put, Content Marketing is the creation and sharing of relevant content (your information) for the purpose of engaging and attracting current and potential customers. In other words, the stuff you are teaching your customers when you should be selling to them is content marketing.
If you have great content it is better than any sales techniques because by the time you get to the client’s house, your content has overcome all the objections for you. You simply have to provide the pen to sign the contract.
So how do you get started creating great content? Here are 5 tips to get you on the road to success.