PR (People Relations) Strategies
You’ve just been to the seminar, watched the YouTube video, or read the latest Social Media guru’s book and your initial reaction was: “I’m ready to jump in and get started selling stuff online!” Uh-huh… True to your word, you’ve grabbed the nearest thing that can connect to the Internet, banged in www.twitter.com and… now what? “Where and how do I get started?” is the question we get asked the most by people who know they want to be part of something bigger, but just aren’t sure how to get going. Stepping back and thinking about how, when, where and most importantly why you want to connect with people online is the answer. Are you fully leveraging the greatest opportunity in the history of mankind to build relationships with people all over the world that can help you achieve your goals? You could be. You should be. You can be. We can help.
Are you still filling your sales funnel like everyone else? Trade shows attended by all the usual suspects, sending out spam email to purchased lists, cold-calling the yellow pages, outsourced telemarketing campaigns, an expensive flash-filled overly busy brochure-ware website or perish the thought… fax-blasting? How’s that working out? Same as everyone else I suspect. It’s not. Are you desperately trying to find new customers or are new customers desperately trying to find you? They could be. They should be. They can be. We can help.
Web Site Development
Take a hard look at your website. You should have one. It should be awesome. But being awesome is not necessarily the same as looking awesome. Your website should be a massive global information net designed to capture and delight prospects, and ultimately convert them into happy and loyal customers.You can’t do that by tweaking the fonts or with wicked cool graphics alone. Ask yourself: Is my website the the top destination and absolute online Hub of my industry? It could be. It should be. It can be. We can help.
What’s the secret to online marking success? You need to create it! Creating timely, relevant, actionable and entertaining content. consistently is the best way to get found online. Each individual webpage, blog post, video, white paper, eBook, product data sheet and what-not contains information about who you are and what it is you do. The more awesome there is, the more likely you are to get found. People spread awesome. Is your content valuable enough for browsers to share with their colleagues, coworkers, business partners, customers, tweeps and Facebook friends? It could be. It should be. It can be. We can help.
Stock photos and animated gifs are lame. Video production is the most powerful medium for communicating who you are and what it is you do. Period. Why? Because nobody likes to read dry lengthy soulless reports, packed with mind numbing statistics.Video can tell powerful, emotional stories that move people to take action. Videos can also be far more authoritative than the written word. Why? Because people want to actually see results. Is your business as action packed, exciting and sexy as an episode of Magnum PI? It could be. It should be. It can be. We can help.