Persuasion and Trust are an important factors for all of the entrepreneurs out there.

Persuasion and trust equals can lead to success in business ie: closing more sales.  Persuasion and trust If you cannot close the sale then you will not be in business long.  So how do you close more sales?  You have to learn how to persuade your customers better and then follow it up with by getting them to trust you.

How to persuade your customers to buy from you.

As sales people we often think that persuading our clients feels icky…as if we are pulling something over on them.  But you need to adjust your thinking and realize that you are really leading them to a trusted decision.

Think about when you were younger and learning to swim.  Did you start in the deep end or by jumping immediately off the top diving board?  Probably not.  You probably started in the shallow end with your mom telling you it was safe.  Once you went in you realized you were safe you trusted moms decisions in the pool.  And, when you wanted to venture into the deep end it was moms persuasion again that did the trick.  After that if mom said you would be safe you trusted her.

Our clients are the same.  They need to trust someone before making decisions.

Learn to build trust.

Once you have lead your clients to making better decision you will start building trust with them.  Once you build trust it will be easier to lead them to more decisions (closing more sales) and eventually they will call you direct with the orders.  No more  having to close the sales, just keep focussed on trust.

It’s no secret that businesses and organizations are embracing video as an important part of their marketing and public relations strategy. I’ve spent more than a decade working with people to create great video content to promote, sell, teach, and entertain. Through this journey I’ve found that there are three secrets to a making a great video that people will talk about and share with others.

Engaging Content

If your content is boring, find a way to make it interesting. Presenting a message that captures your audience is by far the most important thing to keeping people interested in what you have to say. It’s also a lot of work, as many factors will contribute to it being engaging.

Consider your audience. More than likely, they’re busy, distracted, and possibly not keen to watch your video. Strive to make sure your message captures their attention by offering value to them, entertaining in some way, and using language and terminology they’ll understand.

Keeping it short

Nobody ever said “that was a great presentation… if only it was a little longer”. Being concise is very important in video. If you can’t communicate your message quickly, consider how it might be presented differently. Perhaps you could break it into several videos, or offer supplemental materials (a link or PDF download, for instance) that will provide the necessary information? A strong call to action at the end of the video will help ensure that qualified viewers move on to the next step.

It’s often a challenge to focus the content, but well worth it in the end. You don’t want to lose eyeballs because your video was too long. Get to the point, and get out.

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 Many companies are beginning to understand that video is a necessary  component of a strong website. With the cost of professional video production  within reach for most businesses, there is a desire to push video content to the  homepage of the site in an attempt to hook visitors.

So what do you produce for content? An advertisement? A greeting? A behind-  the-scenes tour?

According to Jody Matheson, the Production Manager at Daily Web TV, video  integrated on a corporate website is a great way to create a relationship between a business and a potential customer.

“You need to create the relationship that you are the expert. You have information that you can share with the public.”

By creating a video that shows you as an expert in your field, you can provide inherent value to a current or potential customer. You are showing that person that you are the expert in your field; you are the go-to person in your industry.

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 Traditional business owners would cringe to hear someone say that they run their  business with 6 people across 3 cities in 2 provinces and NO walk-in traffic. But  that is exactly what Jeff MacArthur has done with his team at MGI Media.

“We’ve gotten to a point with online infrastructure that there’s not many barriers  to doing what we do remotely.”

The need for the open office walk-in to view products and services available to the  commercial consumer has since been replaced with websites, online portfolios,  and social media testimonials. The power of the new online community, through website and social media integration, has allowed media companies to securely send their products to clients on the internet.  The day-to-day business of handshakes and board room meetings are quickly being replaced by webcams and Skype.

“These are the things that have helped us to maintain the kind of low overhead that you need to to have a small business that will grow.”

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Written and performed by the awesomely creative team at Kitesting, produced by Smashing Pixels and filmed and directed by Atomic Spark  Real World 101 is a completely original video short that was premeried at Tweetstock 6.