With the release of the new iPhone  5, Apple proved once again why it is one of the best companies in the world….The Apple Experience.

Apple has the strongest “gravitational field of loyalty,”Forrester Research analyst Charles Golvin said. He expects the iPhone 5 will increase Apple’s magnetic pull.

Apple has perfected being able to add features and accessories that keep Apple clients coming back and building upon their customer experiences.

The iPhone 5 has a processor that is twice as fast as previous iPhones, high-speed 4G LTE connectivity and a widescreen aspect ratio. It is about 18% thinner and 20% lighter, making it the thinnest, lightest, fastest and most powerful phone that Apple has ever made.

You can expect a better battery life and improved cameras, giving its front camera 720p high-definition video; users can also take panorama photos now.  New iPhones will also come with re-imagined earbuds, now called EarPods.

And if you are wondering about  Siri, she also got a makeover, with Apple executives saying she can understand a wider range of commands such as sports scores.

Want your company to become great?  Learn from Apple and create a great user experience.

Photo (above right) Courtesy/Bryce Haymond, Blackpool

Have you checked out checking in?

When you’re out and about, with your smart phone of course, you can share and save the places you visit with Foursquare. It’s a free mobile and web application that 20 Million people worldwide are now using to get personalized dinner recommendations from their friends and others at restaurants, deals at local businesses and exclusive coupons.

The future of business is all about location, location, location.

But can Foursquare be used for social good too?

Sure it can. Here’s how:

#1 Create awareness in your community

Make your organization’s location a destination on Foursquare. How often do you hear that people have walked or driven by your location for years and had no idea about all the awesome things you do?

Here’s a chance to provide some details about who you are and the good you do! It’s also a great opportunity to provide a forum for others to leave comments.

With Foursquare, people are the search engines! Help them find and find out about you. You can add advocacy alerts to let people who are nearby know that you are looking to recruit volunteers, about current needs you may have, service you offer or campaigns you may be running.

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Welcome to Smashing Pixels! We’re just getting started here but wanted to say hello and thanks for stopping by! We’ve got some big and exciting plans and hope you’ll want to join in and be a part of them.

Let’s make what happens next happen together!